LEONARDO SIMÕES • PRODUCT DESIGNER

Complex products.Clear experiences.

I design digital products that make complex operations easier. I use research and data to understand the problem, then build solutions with the team.

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CASE STUDY 01

An inbox that helps teams decide who to assist first

What began as a request for another tab became a redesigned WhatsApp inbox with search, filters, sorting and clearer conversation context.

CASE STUDY 02

A simpler way to understand product usage

I built an internal product that turns Google Analytics events into accessible views of feature adoption, communication performance and account activity.

CASE STUDY 03

Faster agreements for overdue payments

A flow for companies to negotiate overdue payments during a customer conversation and record new terms directly in the platform.

GALLERY 04

Shared components for Neofin products

A Figma library of components and interaction patterns, documented and aligned with the components Engineering used in the product.

CASE STUDY 05

An event website and an app concept for Oficina Brasil

A freelance project with two connected deliverables: the Oficina Brasil Conecta event website and an early mobile concept for content, community and partner activities.

CASE STUDY 06

Designing the first Creator Ads journey

I worked with my design lead on the first experience for a platform to plan and run campaigns with many creators at scale.

CASE STUDY 07

From a web MVP to a native app for creators

The move from BrandLovrs' first web product to an iOS and Android app with simpler onboarding and clearer paths to discover and follow campaigns.

CASE STUDY 08

A new foundation for the brand platform

I reorganized the platform where brands tracked campaigns, sales and results, using the visual language developed for the BrandLovrs app.

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