Neofin
Senior Product Designer
Apr 2025 – Jul 2026
Designed collections and customer service flows, Neo Analytics and the design system. Defined events and analyzed behavior in GA4 and Hotjar.
PTLinkedInRJ • BR
RÉSUMÉ • LEONARDO SIMÕES
Experience that
connects.
Senior product designer with more than seven years in UX and digital products. I combine research, interface design and data with a background in development.
PROFILE • 01
I follow projects from discovery to delivery, working with the people who use, build and run the product. My recent work spans collections, customer service and product analytics at a B2B SaaS fintech.
EXPERTISE • 02
Product design
Discovery, interviews, usability testing, journey maps, information architecture, wireframes, prototyping, interface and interaction design, design systems.
Strategy and data
Problem framing, prioritization, product analytics, data visualization, event tracking, GA4, Hotjar and post-launch learning.
Tools and technology
Figma, FigJam, HTML, CSS, JavaScript, React, developer handoff and close collaboration with Engineering.
Contexts
Web and mobile products, B2B SaaS, fintech, artificial intelligence, cross-channel communication and complex operations.
EXPERIENCE • 03
Career
BrandLovrs
Product Designer
Feb 2022 – Mar 2025
Designed web and mobile experiences from discovery to delivery, including creator onboarding, brand campaigns and shared components.
Adventures
Technical Lead and UX Developer
Dec 2020 – Feb 2022
Led web development and connected UX, interface design and implementation.
Avellar
UX Developer
May 2019 – Dec 2020
Designed and built responsive interfaces, bridging design and development.
EDUCATION • 04
Education
ESPM, MBA in Marketing (2013–2014)
Universidade Estácio de Sá, Bachelor’s degree in Industrial Design (2006–2010)
The downloadable résumé is currently available in Portuguese.
Download Portuguese PDF ↗